Diluting your business, product, your website, your marketing materials, etc. to make them appear more “commercial” will just make people like them less. It seems to be the “default” mode of doing things for businesses trying to climb to the top. The thought is that “bigger is better”, so tremendous efforts are made to look big...Continue Reading
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Do Your Marketing While You're Busy
Things take time. Opportunities often develop very slowly - it may be weeks or months from the time a contact or connection is made before it develops into business. If you wait until business slows down to begin your marketing efforts it may be too late for it to pull you out of the lull.
The speed of life is shortening the window consumers have for analysis. Nowadays people are so overloaded with information, resources, and options, they no longer take the time they once did to evaluate every option – especially online. People are moving so fast that they really don’t have (say- take) the time to think. They’re so...Continue Reading
They days of looking up a business address or telephone number in phone books are over. A testament to that fact is the number of phone books left in piles on doorsteps, racks in the free publication section of convenient stores, and the fact that you yourself probably haven’t opened one in ages – unless...Continue Reading
I’ve worked with Perry Marshall for a number of years. We meet together several times a year – I use him as a sounding board for my biggest ideas and toughest problems. I’ve watched the 80/20 principles he covers in his book percolate in his mind and discussions over the years as he was pulling it...Continue Reading
Everyone’s heard of reputation management. The anonymous nature of the internet has been a blessing for those who want to express their opinions without fear of retribution, and a curse for individuals and business owners who do wrong in the sight of their customers or clients. Anyone can post reviews, comments, and even create entire...Continue Reading
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Success is a lousy teacher. It seduces smart people into thinking they can't lose. - Bill Gates
I worked with John Paul Mendocha on refining sales processes for a company several years ago. John is one of those guys who is a total no-fear salesman. John is extremely persuasive and an expert in sales processes, sales funnels, and writing persuasive copy – especially for high-ticket products and services. One thing he always...Continue Reading
Sports that take place indoors such as basketball, volleyball, and swimming are sometime hard to shoot – even with fast cameras and lenses. Most indoor gymnasiums and pools are designed for the sport, not for the photographers shooting them. Here is a shot from a race in an outdoor pool. Even though most races and...Continue Reading
This is one of those “just about to lose the light” situations. Like with football, girl’s soccer in the fall will generally have a short window of decent light on the field. This was taken with a 100-400 f/4.5-5.6 zoom which has great range, but is only useful for sports with good light.Continue Reading
“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory
“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer
“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey
