Here are a few books I often recommend to my clients. Blue Ocean Strategy and Purple Cow contain key concepts you should know if you’re in a highly competitive market. They go along with concepts I use to pull businesses out of the “me too” stage they are often in and create a unique position in their market that they own. This is how you become a market leader.
I have spent my career leveraging marketing, technology & psychologyto promote high-end services.
For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.
“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer
“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey