30+ Years
Business Development
Over $225 Million
Generated for Clients
36 Industries

Achieving Outstanding Business Success

This is a book that I wrote in 2005 when I began focusing the bulk of my consulting efforts on high-cost products and services.  I was being contacted regularly by small business owners who had great ideas and great products, but there were too many that I couldn’t work with.  It was just too much to respond to every email and talk to every business owner, so I got together with another consultant friend of mine and outlined a book that was picked up by Broadmoore Press later that fall.

This book is the compilation of several key concepts and strategies that any business owner should think about and implement.

Although it is a few years old (I’ve been doing this a long time), the concepts in it are absolutely timeless and can be implemented in any business.

[callout]If you’re a Consultant or sell high-cost products or services, pay special attention to the following sections and chapters:

  • Introduction – “The Business You’re In” Explains why you can’t compete long term on product and price alone.
  • Chapter 4 “Why People Buy”
  • Chapter 6 “The Four Primary Ways to Grow Your Business”
  • Chapter 8 “The Skill of Positioning”
  • Chapter 9 “Why Should Your Clients Do Business With You, Rather Than Your Competition?”
  • Chapter 12 “Establish Preeminence In Your Area of Expertise”
  • Chapter 16 “The Three Most Important Things in Advertising” – This applies directly to Pay-Per-Click and Internet Advertising.[/callout]

My new book “Everything Communicates” scheduled for publishing next fall by Broadmoore Press goes deep into marketing and sales in the competitive markets of high-ticket products and services.

About the author

Dane Shakespear helps Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs attract more qualified leads, convert them into paying clients and deliver a better product by doing more of what works and less of chasing shiny objects. Dane works with owners and executives who are tired of relegating the lifeblood of their business - their marketing and sales flow to 3rd party geeks and charlatans.

About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory

“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer

“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey

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