27+ Years
Business Development
Over $195 Million
Generated for Clients
36 Industries
Ogilvy on Advertising Book Cover

Ogilvy On Advertising

This is a classic book.  One that I’ve consistently kept on my bookshelf through several moves and “dejunking” exercises at my office.

Published in 1985 it’s pretty old, but the principles he outlines are timeless.  Often overlooked and forgotten in modern advertising thought, David Ogilvy’s ideas have proven to be even more effective in todays world because all of the thoughtless puffery promoted for its “creativity” rather than it’s effectiveness.

[endorsement cite=”David Ogilvy” byline=”Ogilvy & Mather Advertising”]If it doesn’t sell – it isn’t creative.[/endorsement]

David Ogilvy was well known for his blunt and often harsh critiques of the advertising industry.

About the author

Dane Shakespear helps Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs attract more qualified leads, convert them into paying clients and deliver a better product by doing more of what works and less of chasing shiny objects. Dane works with owners and executives who are tired of relegating the lifeblood of their business - their marketing and sales flow to 3rd party geeks and charlatans.

About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory

“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer

“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey

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