30+ Years
Business Development
Over $225 Million
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36 Industries
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Dane Shakespear
Pattern Recognition - Dane Shakespeare

The Human Brain is Hardwired for Pattern Recognition – Marketing to the Subconcious

The human brain takes in a tremendous amount of information in an instant and decides for us what is important enough to call to our attention, as well as what is so unimportant or ordinary that it is filtered from our awareness completely. This is why you can see familiar shapes in clouds, trees, rock...
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Manti Temple pictures by Dane Shakespeare

Historic Architecture

The LDS Manti Temple in Manti, UT after a rainstorm. After doing a shoot for a client in Salt Lake City, I decided to take the scenic back roads to St. George (the long way) and was lucky enough to get a shot of this beautiful structure built in 1888.  Interestingly enough, the picture was...
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Grafton Cemetry - Dane Shakespear

Ghost Town Cemetery

A ghost town cemetery after a rain storm.
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Photo by Dane Shakespeare

St. George, Utah at Sunrise

A photo of St. George from a neighborhood near my home.
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Native Dancer by Dane Shakespear

Tribal Gathering Photo Shoot

Over the weekend I attended a Native American powwow gathering in Southern Utah to shoot some photos for a client.  An amazing assortment of colors throughout all of the dancers costumes.  There were tribes represented from all over the southwest. 
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If you don’t like change, you’re going to like irrelevance even less.
Marketing Statistics

A Statistical Correlation Does Not Necessarily Mean a Cause-Effect Relationship

One of the greatest aspects of digital marketing in comparison to traditional marketing methods is the amount of reliable data we can collect in a short period of time. Like no other marketing medium, we can track just about every aspect of every component of the ad and the people who respond to it. This...
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Phone Books are Dead

The prediction that phone books would be gone forever has been around for a decade.  Are they dead yet?  I say yes.  That doesn’t mean that they aren’t around or being published, it just means that they don’t actually DO anything related to their intended purpose. Business hope that their advertisement will drive new business to their...
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Designing an idea

An Idea is Only As Good As its Execution

Every idea is only as good as its execution.  It doesn’t matter how great the idea –  for an advertisement, a website, a sales letter, or ad campaign if its execution detracts from the intent or purpose of the idea itself. For example, a poorly designed website communicates volumes to the visitor that the owner...
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Think outisde the box

For Every Hour of Creating, Spend an Hour of Looking and Thinking

This is something I learned from years of working in other people’s businesses.  It’s so easy to take the default path in your marketing, your websites, your advertising.  That’s why so many industries and markets do everything the same.  They watch each other, they follow each other, they copy each other. What results is a...
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About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


Popular Posts

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