30+ Years
Business Development
Over $225 Million
Generated for Clients
36 Industries


Dane Shakespear
Snowmobile jumping

When You’ve Only Got an iPhone…

I’ve said before how hard it is sometimes to decide what camera equipment to bring along – if any at all.  Sometimes you want to take photos of the location, sometimes you just want to be on vacation.  This was one of those “I’ll leave it all home” moments.  
Continue Reading
Never interrupt your enemy when he is making a mistake.

- Napoleon Bonaparte

As an organization grows and succeeds, it sows the seeds of its own demise by getting boring. - Seth Godin
Never ascribe to malice that which is adequately explained by incompetence.  - Napoleon Bonaparte
Football Players in Advertisement

A Test of the Big Canon Lenses

After using a Canon 300mm f/2.8 prime for sports action shots, I wanted to see what a 400mm f/2.8 prime performed like on the field.  Often you get in spots that you wished you had a little more reach. I had the chance to give the 400mm a try for a game I was trying...
Continue Reading
Rain on Rocks photo

Rain On the Rocks

Sometimes you just don’t notice features of a landscape until something happens to show you a new angle.  This image was taken just after a rainfall on a road I drive by ever day.  This day, I noticed, stopped and took some shots.  
Continue Reading
Golden Hour Photo Shoot

Golden Hour Light

This image is from a photo shoot I did mid-season soccer.  Soccer is a great game to shoot because generally the games are early enough that there is good light – until the sun goes down and the field lights come on.  The golden hour is when the sun is just going down – everything...
Continue Reading
Kayak on water

Ad Photo on River iPhone

Some of the best photos I’ve ever taken have happened suddenly.  Sometimes I’m on a shoot on location with all of my equipment and a plan to get the perfect image.  But sometimes, I’ll find myself in a situation where a scene presents itself that just communicates a feeling or an idea.  This photo is...
Continue Reading
Trust Me I'm Lying Book Cover

Trust Me I’m Lying – Confessions of a Media Manipulator

I heard about Ryan Holiday years ago as a marketer for American Apparel and as they guy who pulled off some pretty incredible publicity promotions through subtly controlling and feeding the news machine ever hungry for stories and ever willing to be “duped” for the sake of a clicks and page views. You’ve seen it...
Continue Reading
Canon Camera Backpack

What’s in My Bag?

I absolutely love Canon’s cameras and lenses.  I’ve tried everything else and have always come back to Canon.  I’ve gone through several Canon body variations, some lower cost (and fewer features) and some high end like the Canon 1D Mark IV (which is my absolute favorite) but I’ve settled into a mid-range camera body that...
Continue Reading
1 2 3 4 5

About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory

“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer

“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey

Popular Posts

People don't want your product
People Don’t Want to Buy Your Product or Service
November 25, 2019
The great is a succession of little things that are brought together
September 1, 2019
lead generation
More Isn’t Better, Better is Better
April 22, 2019