30+ Years
Business Development
Over $225 Million
Generated for Clients
36 Industries

The Facts Are No Longer Enough

The speed of life is shortening the window consumers have for analysis.  Nowadays people are so overloaded with information, resources, and options,  they no longer take the time they once did to evaluate every option – especially online.

People are moving so fast that they really don’t have (say- take) the time to think.  They’re so busy clicking, tweeting, sharing, and liking that they are conditioned to move quickly to the next thing for the slightest reason.

We now consume so much information so quickly that we’ve learned how to make snapshot judgments of even the most important things in our lives.  That’s why most marketing material, most advertisements, and most websites just don’t work.  They’re built with the best of intentions – to give the consumer the facts they need to make a good decision.  But what they overlook is the fact that you have about 6 seconds to capture the attention of your audience or they’re gone.

The natural reaction of marketers is to try and solve the problem by digging their heels even deeper – providing more, better, facts and data which only makes the problem worse.

The good news is that you can actually use this to your advantage.  The trick is changing from facts to feelings.

You’ve heard that a picture is worth a thousand words.  If that is true, which it is, then each word the picture invokes in the mind brings with it a volume of facts, feelings, emotions, and experiences by way of the connotations connected to them.

A glance at a carefully constructed photo, series of photos, or video intro can communicate volumes and invoke feelings that will instantly capture the attention of the viewer and often form an emotional bond with you or your people.

The bottom line is that if you first make them think, you’ve lost them.  If you want someone to act, first you have to make them feel.

About the author

Dane Shakespear helps Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs attract more qualified leads, convert them into paying clients and deliver a better product by doing more of what works and less of chasing shiny objects. Dane works with owners and executives who are tired of relegating the lifeblood of their business - their marketing and sales flow to 3rd party geeks and charlatans.

About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory

“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer

“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey

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