30+ Years
Business Development
Over $225 Million
Generated for Clients
36 Industries


Dane Shakespear
football team during national anthem

Ready to Play..

One of my favorite photos. This image was captured at the beginning of a big game.  Sometimes we wait for the action and miss some of the foundational shots like this.  
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Football receiver

Golden Hour Football

Shooting under the lights can be tough sometimes, but games earlier in the season when the light is still around for the first part of the game are the best games to shoot hands down.  You’ll get at least a full quarter of great light that will produce more great shots in that short time...
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Pioneer home

Pioneer Home at Harrisburg

This is another one of those “I have to stop and take” photos.  An old pioneer home in Harrisburg near Silver Reef in Southern Utah.
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View of Zion National Park

Zion National Park – at 55 MPH

Sometimes you see a great scene and want to stop to shoot it, but don’t have the time or the cooperation of the driver.  I took this out the passenger window at 55 mph when we just didn’t have time to stop.  This was with a low end camera and a good lens.    
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Blue Ocean Strategy Book Cover

Blue Ocean Strategy

Going head-to-head against the competition has long been the default way of doing business for companies hoping for sustained, profitable growth. Unfortunately, in today’s overcrowded industries and marketplaces competing head-on results in noting but a bloody “red ocean” of rivals fighting over a shrinking profit pool which leads ultimately  to imitation of competition, competing on...
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Purple Cow Book Cover

Purple Cow

Transform Your Business by Being Remarkable Seth Godin says that the key to success is to find a way to stand out – do be the purple cow in the field of monochrome holsteins.  Godin himself may be the best example of how tho theory works:  The marketing expert is a demigod on the Web,...
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Achieving Outstanding Business Success

This is a book that I wrote in 2005 when I began focusing the bulk of my consulting efforts on high-cost products and services.  I was being contacted regularly by small business owners who had great ideas and great products, but there were too many that I couldn’t work with.  It was just too much...
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Ogilvy on Advertising Book Cover

Ogilvy On Advertising

This is a classic book.  One that I’ve consistently kept on my bookshelf through several moves and “dejunking” exercises at my office. Published in 1985 it’s pretty old, but the principles he outlines are timeless.  Often overlooked and forgotten in modern advertising thought, David Ogilvy’s ideas have proven to be even more effective in todays...
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If it doesn't sell, it isn't creative.  - David Ogilvy
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About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory

“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer

“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey

Popular Posts

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People Don’t Want to Buy Your Product or Service
November 25, 2019
The great is a succession of little things that are brought together
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More Isn’t Better, Better is Better
April 22, 2019