27+ Years
Business Development
Over $195 Million
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36 Industries
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Pay-per-click
Google is Not Your Friend

Google’s Stupidity Tax

Pay Per Click is probably the most valuable and effective marketing medium in the history of the world.  But it can be extremely costly if you don’t know what you’re doing. Google has what my friend Perry Marshall calls “a stupidity tax” which means that every way that you misunderstand your customer and their intent...
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google adwords

Unlimited Traffic – A Real Life Case Study in Google AdWords

Unlimited traffic?  It sounds like a pipe dream or only a theoretical concept, but in fact it is not only an actual possibility – it will always happen in any online market when someone does a few simple things just a little better than their competition. On the internet, things operate on 90/10 vs. 80/20...
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Dane Shakespear - Data Driven Marketing

The Pitfalls of Data Driven Marketing

I often hear techie marketers boast about how they are “data driven” so they don’t get caught up in the errors of human judgment – as if it is possible to make complex decisions based solely on what their computer model, formula or data shows them. The idea is seductive because with large data sets...
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Dane Shakespear Testing Adwords

Refining Google AdWords

One of the most important things of any Google AdWords campaign is to continually test and refine.  The best practices for Google AdWords is to continually test and refine keywords, text ads, display ads, placements, ad extensions, target locations, and on and on. When testing so many things, it is easy to test things that...
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Marketing Statistics

A Statistical Correlation Does Not Necessarily Mean a Cause-Effect Relationship

One of the greatest aspects of digital marketing in comparison to traditional marketing methods is the amount of reliable data we can collect in a short period of time. Like no other marketing medium, we can track just about every aspect of every component of the ad and the people who respond to it. This...
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About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


Popular Posts

Reputation Management
People Don’t Want to Buy Your Product or Service
November 25, 2019
The great is a succession of little things that are brought together
September 1, 2019
lead generation
More Isn’t Better, Better is Better
April 22, 2019