27+ Years
Business Development
Over $195 Million
Generated for Clients
36 Industries
Experience
Contact

Category

Advertising
lead generation

More Isn’t Better, Better is Better

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think...
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google adwords

Unlimited Traffic – A Real Life Case Study in Google AdWords

Unlimited traffic?  It sounds like a pipe dream or only a theoretical concept, but in fact it is not only an actual possibility – it will always happen in any online market when someone does a few simple things just a little better than their competition. On the internet, things operate on 90/10 vs. 80/20...
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Dane Shakespear Testing Adwords

Refining Google AdWords

One of the most important things of any Google AdWords campaign is to continually test and refine.  The best practices for Google AdWords is to continually test and refine keywords, text ads, display ads, placements, ad extensions, target locations, and on and on. When testing so many things, it is easy to test things that...
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Marketing Statistics

A Statistical Correlation Does Not Necessarily Mean a Cause-Effect Relationship

One of the greatest aspects of digital marketing in comparison to traditional marketing methods is the amount of reliable data we can collect in a short period of time. Like no other marketing medium, we can track just about every aspect of every component of the ad and the people who respond to it. This...
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Phone Books are Dead

The prediction that phone books would be gone forever has been around for a decade.  Are they dead yet?  I say yes.  That doesn’t mean that they aren’t around or being published, it just means that they don’t actually DO anything related to their intended purpose. Business hope that their advertisement will drive new business to their...
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Designing an idea

An Idea is Only As Good As its Execution

Every idea is only as good as its execution.  It doesn’t matter how great the idea –  for an advertisement, a website, a sales letter, or ad campaign if its execution detracts from the intent or purpose of the idea itself. For example, a poorly designed website communicates volumes to the visitor that the owner...
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Think outisde the box

For Every Hour of Creating, Spend an Hour of Looking and Thinking

This is something I learned from years of working in other people’s businesses.  It’s so easy to take the default path in your marketing, your websites, your advertising.  That’s why so many industries and markets do everything the same.  They watch each other, they follow each other, they copy each other. What results is a...
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About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


Popular Posts

Reputation Management
People Don’t Want to Buy Your Product or Service
November 25, 2019
The great is a succession of little things that are brought together
September 1, 2019
Google is Not Your Friend
Google’s Stupidity Tax
January 26, 2020