27+ Years
Business Development
Over $195 Million
Generated for Clients
36 Industries
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Marketing
Photographing business owners

The Temptation of Being Too Commercial

Diluting your business, product, your website, your marketing materials, etc. to make them appear more “commercial” will just make people like them less. It seems to be the “default” mode of doing things for businesses trying to climb to the top. The thought is that “bigger is better”, so tremendous efforts are made to look big...
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The Facts Are No Longer Enough

The speed of life is shortening the window consumers have for analysis.  Nowadays people are so overloaded with information, resources, and options,  they no longer take the time they once did to evaluate every option – especially online. People are moving so fast that they really don’t have (say- take) the time to think.  They’re so...
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Reputation Management

Everyone’s heard of reputation management.  The anonymous nature of the internet has been a blessing for those who want to express their opinions without fear of retribution, and a curse for individuals and business owners who do wrong in the sight of their customers or clients. Anyone can post reviews, comments, and even create entire...
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Power Disqualifiers in Sales and Marketing

I worked with John Paul Mendocha on refining sales processes for a company several years ago.  John is one of those guys who is a total no-fear salesman.  John is extremely persuasive and an expert in sales processes, sales funnels, and writing persuasive copy – especially for high-ticket products and services. One thing he always...
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About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


Popular Posts

Reputation Management
People Don’t Want to Buy Your Product or Service
November 25, 2019
The great is a succession of little things that are brought together
September 1, 2019
lead generation
More Isn’t Better, Better is Better
April 22, 2019