Over the weekend I attended a Native American powwow gathering in Southern Utah to shoot some photos for a client. An amazing assortment of colors throughout all of the dancers costumes. There were tribes represented from all over the southwest. Continue Reading
“
If you don’t like change, you’re going to like irrelevance even less.
One of the greatest aspects of digital marketing in comparison to traditional marketing methods is the amount of reliable data we can collect in a short period of time. Like no other marketing medium, we can track just about every aspect of every component of the ad and the people who respond to it. This...Continue Reading
The prediction that phone books would be gone forever has been around for a decade. Are they dead yet? I say yes. That doesn’t mean that they aren’t around or being published, it just means that they don’t actually DO anything related to their intended purpose. Business hope that their advertisement will drive new business to their...Continue Reading
Every idea is only as good as its execution. It doesn’t matter how great the idea – for an advertisement, a website, a sales letter, or ad campaign if its execution detracts from the intent or purpose of the idea itself. For example, a poorly designed website communicates volumes to the visitor that the owner...Continue Reading
This is something I learned from years of working in other people’s businesses. It’s so easy to take the default path in your marketing, your websites, your advertising. That’s why so many industries and markets do everything the same. They watch each other, they follow each other, they copy each other. What results is a...Continue Reading
Diluting your business, product, website, marketing materials, etc., to make them appear more “commercial” will just make people dislike them more. It seems to be the “default” mode of doing things for businesses trying to climb to the top. The thought is that “bigger is better”, so tremendous efforts are made to look big by copying...Continue Reading
“
Do Your Marketing While You're Busy
Things take time. Opportunities often develop very slowly - it may be weeks or months from the time a contact or connection is made before it develops into business. If you wait until business slows down to begin your marketing efforts it may be too late for it to pull you out of the lull.
The speed of life is shortening the window consumers have for analysis. Nowadays people are so overloaded with information, resources, and options, they no longer take the time they once did to evaluate every option – especially online. People are moving so fast that they really don’t have (say- take) the time to think. They’re so...Continue Reading
They days of looking up a business address or telephone number in phone books are over. A testament to that fact is the number of phone books left in piles on doorsteps, racks in the free publication section of convenient stores, and the fact that you yourself probably haven’t opened one in ages – unless...Continue Reading
“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory
“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer
“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey
