Transform Your Business by Being Remarkable Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in the field of monochrome holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling...Continue Reading
This is a book that I wrote in 2005 when I began focusing the bulk of my consulting efforts on high-cost products and services. I was being contacted regularly by small business owners who had great ideas and great products, but there were too many that I couldn’t work with. It was just too much...Continue Reading
This is a classic book. One that I’ve consistently kept on my bookshelf through several moves and “dejunking” exercises at my office. Published in 1985 it’s pretty old, but the principles he outlines are timeless. Often overlooked and forgotten in modern advertising thought, David Ogilvy’s ideas have proven to be even more effective in todays...Continue Reading
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If it doesn't sell, it isn't creative. - David Ogilvy
“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory
“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer
“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey
