Dane Shakespear - Dane Shakespear

People Don’t Want to Buy Your Product or Service

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers. Because we spend so much time working on, perfecting, and promoting our products or services – over time, we get caught up in how awesome our product...

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The great is a succession of little things that are brought together. - Vincent Van Gogh

Post FormatIndustry, Nature

Gallery Post Format

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic...

Marketing, Sales, Advertising

More Isn’t Better, Better is Better

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think...

MasonryIndustry, Oil

Possession of my entire soul

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...

Pay-per-click

Google’s Stupidity Tax

Pay Per Click is probably the most valuable and effective marketing medium in the history of the world. But it can be extremely costly if you don’t know what you’re doing. Google has what my friend Perry Marshall calls “a stupidity tax” which means that every way that you misunderstand your customer and their intent...

Post FormatMetal, Polymer

Audio Post Format

Marketing, Pay-per-click, Advertising

Unlimited Traffic – A Real Life Case Study in Google AdWords

Unlimited traffic? It sounds like a pipe dream or only a theoretical concept, but in fact it is not only an actual possibility – it will always happen in any online market when someone does a few simple things just a little better than their competition. On the internet, things operate on 90/10 vs. 80/20...

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The quick, brown fox jumps over a lazy dog. DJs flock by when MTV ax quiz prog. Junk MTV quiz graced by fox whelps. Bawds jog, flick quartz, vex nymphs. Waltz, bad nymph, for quick jigs vex! Fox nymphs grab quick-jived waltz. Brick quiz whangs jumpy veldt fox. Bright vixens jump; dozy fowl quack.

Oga Mandino

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The grass isn't greener on the other side, the grass is greener where you water it.

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