One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers. Because we spend so much time working on, perfecting, and promoting our products or services – over time, we get caught up in how awesome our product...Continue Reading
I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think...Continue Reading
Pay Per Click is probably the most valuable and effective marketing medium in the history of the world. But it can be extremely costly if you don’t know what you’re doing. Google has what my friend Perry Marshall calls “a stupidity tax” which means that every way that you misunderstand your customer and their intent...Continue Reading
Unlimited traffic? It sounds like a pipe dream or only a theoretical concept, but in fact it is not only an actual possibility – it will always happen in any online market when someone does a few simple things just a little better than their competition. On the internet, things operate on 90/10 vs. 80/20...Continue Reading
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The grass isn't greener on the other side, the grass is greener where you water it.
I often hear techie marketers boast about how they are “data driven” so they don’t get caught up in the errors of human judgment – as if it is possible to make complex decisions based solely on what their computer model, formula or data shows them. The idea is seductive because with large data sets...Continue Reading
More than 60 years ago, Peter Drucker dramatically influenced the foundations of the modern American corporation. His words are as true today as they were then—maybe even more so in the digital age, when we’re all more easily and directly involved with marketing our businesses. One of his most significant and profound observations was that innovation...Continue Reading
One of the most important things of any Google AdWords campaign is to continually test and refine. The best practices for Google AdWords is to continually test and refine keywords, text ads, display ads, placements, ad extensions, target locations, and on and on. When testing so many things, it is easy to test things that...Continue Reading
This is a great visual of how ugly, outdated, or self-made websites appear when they don’t measure up to just the basic expectations of the visitor. Yes, the creeper van does offer the same technical services as the school buses, but its presentation not only drives people away – it also recruits otherwise indifferent bystanders...Continue Reading
The human brain takes in a tremendous amount of information in an instant and decides for us what is important enough to call to our attention, as well as what is so unimportant or ordinary that it is filtered from our awareness completely. This is why you can see familiar shapes in clouds, trees, rock...Continue Reading
“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory
“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer
“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey
