32+ Years
Business Development
Over $525 Million
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Dane Shakespear
80/20 Sales and Marketing Book Cover

80/20 Sales and Marketing

I’ve worked with Perry Marshall for a number of years.  We meet together several times a year – I use him as a sounding board for my biggest ideas and toughest problems. I’ve watched the 80/20 principles he covers in his book percolate in his mind and discussions over the years as he was pulling it...
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Reputation Management

Everyone’s heard of reputation management.  The anonymous nature of the internet has been a blessing for those who want to express their opinions without fear of retribution, and a curse for individuals and business owners who do wrong in the sight of their customers or clients. Anyone can post reviews, comments, and even create entire...
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Success is a lousy teacher.  It seduces smart people into thinking they can't lose.  - Bill Gates

Power Disqualifiers in Sales and Marketing

I worked with John Paul Mendocha on refining sales processes for a company several years ago.  John is one of those guys who is a total no-fear salesman.  John is extremely persuasive and an expert in sales processes, sales funnels, and writing persuasive copy – especially for high-ticket products and services. One thing he always...
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Swimmer

Indoor Vs. Outdoor Sports Photograpy

Sports that take place indoors such as basketball, volleyball, and swimming are sometime hard to shoot – even with fast cameras and lenses. Most indoor gymnasiums and pools are designed for the sport, not for the photographers shooting them.  Here is a shot from a race in an outdoor pool.  Even though most races and...
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Soccer

This is one of those “just about to lose the light” situations. Like with football, girl’s soccer in the fall will generally have a short window of decent light on the field. This was taken with a 100-400 f/4.5-5.6 zoom which has great range, but is only useful for sports with good light.
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Snowmobile jumping

When You’ve Only Got an iPhone…

I’ve said before how hard it is sometimes to decide what camera equipment to bring along – if any at all.  Sometimes you want to take photos of the location, sometimes you just want to be on vacation.  This was one of those “I’ll leave it all home” moments.  
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Never interrupt your enemy when he is making a mistake.

- Napoleon Bonaparte

As an organization grows and succeeds, it sows the seeds of its own demise by getting boring. - Seth Godin
Never ascribe to malice that which is adequately explained by incompetence.  - Napoleon Bonaparte
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Essential Books

Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
February 15, 2025
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
February 26, 2025
Purple Cow Book Cover
Purple Cow
February 21, 2025

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


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