32+ Years
Business Development
Over $525 Million
Generated for Clients
36 Industries
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Dane Shakespear

I sink under the weight of the splendour

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
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Dane Shakespear - Data Driven Marketing

The Pitfalls of Data Driven Marketing

I often hear techie marketers boast about how they are “data driven” so they don’t get caught up in the errors of human judgment – as if it is possible to make complex decisions based solely on what their computer model, formula or data shows them. The idea is seductive because with large data sets...
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Video Post Format

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic...
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I am so happy, my dear friend

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
Continue Reading
Peter Drucker Quote - Dane Shakespear Marketing

The 2 Most Important Functions of Business are Innovation and Marketing

More than 60 years ago, Peter Drucker dramatically influenced the foundations of the modern American corporation. His words are as true today as they were then—maybe even more so in the digital age, when we’re all more easily and directly involved with marketing our businesses. One of his most significant and profound observations was that innovation...
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Aside Post Format. The quick, brown fox jumps over a lazy dog. DJs flock by when MTV ax quiz prog. Junk MTV quiz graced by fox whelps. Bawds jog, flick quartz, vex nymphs.
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Dane Shakespear Testing Adwords

Refining Google AdWords

One of the most important things of any Google AdWords campaign is to continually test and refine.  The best practices for Google AdWords is to continually test and refine keywords, text ads, display ads, placements, ad extensions, target locations, and on and on. When testing so many things, it is easy to test things that...
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Pityful a rethoric question ran

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
Continue Reading
website marketing

Dear Ugly, Outdated, and Self-Made Websites…

This is a great visual of how ugly, outdated, or self-made websites appear when they don’t measure up to just the basic expectations of the visitor. Yes, the creeper van does offer the same technical services as the school buses, but its presentation not only drives people away – it also recruits otherwise indifferent bystanders...
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Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
January 28, 2025
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
February 15, 2025
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
February 26, 2025

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


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