32+ Years
Business Development
Over $525 Million
Generated for Clients
36 Industries
Experience
Contact

Day

March 7, 2025

People Don’t Want to Buy Your Product or Service

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting, and promoting our products or services – over time, we get caught up in how awesome our product...
Continue Reading
Manti Temple pictures by Dane Shakespeare

Historic Architecture

The LDS Manti Temple in Manti, UT after a rainstorm. After doing a shoot for a client in Salt Lake City, I decided to take the scenic back roads to St. George (the long way) and was lucky enough to get a shot of this beautiful structure built in 1888.  Interestingly enough, the picture was...
Continue Reading
Think outisde the box

For Every Hour of Creating, Spend an Hour of Looking and Thinking

This is something I learned from years of working in other people’s businesses.  It’s so easy to take the default path in your marketing, your websites, your advertising.  That’s why so many industries and markets do everything the same.  They watch each other, they follow each other, they copy each other. What results is a...
Continue Reading

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
January 28, 2025
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
February 15, 2025
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
February 26, 2025

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


Popular Posts

The great is a succession of little things that are brought together
February 8, 2025
lead generation
More Isn’t Better, Better is Better
February 20, 2025
Google is Not Your Friend
Google’s Stupidity Tax
February 17, 2025