Diluting your business, product, website, marketing materials, etc., to make them appear more “commercial” will just make people dislike them more. It seems to be the “default” mode of doing things for businesses trying to climb to the top. The thought is that “bigger is better”, so tremendous efforts are made to look big by copying...Continue Reading
The speed of life is shortening the window consumers have for analysis. Nowadays people are so overloaded with information, resources, and options, they no longer take the time they once did to evaluate every option – especially online. People are moving so fast that they really don’t have (say- take) the time to think. They’re so...Continue Reading
Everyone’s heard of reputation management. The anonymous nature of the internet has been a blessing for those who want to express their opinions without fear of retribution, and a curse for individuals and business owners who do wrong in the sight of their customers or clients. Anyone can post reviews, comments, and even create entire...Continue Reading
I worked with John Paul Mendocha on refining sales processes for a company several years ago. John is one of those guys who is a total no-fear salesman. John is extremely persuasive and an expert in sales processes, sales funnels, and writing persuasive copy – especially for high-ticket products and services. One thing he always...Continue Reading
“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory
“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer
“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey
