32+ Years
Business Development
Over $525 Million
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February 17, 2025
Google is Not Your Friend

Google’s Stupidity Tax

Pay Per Click is probably the most valuable and effective marketing medium in the history of the world.  But it can be extremely costly if you don’t know what you’re doing. Google has what my friend Perry Marshall calls “a stupidity tax” which means that every way that you misunderstand your customer and their intent...
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Swimmer

Indoor Vs. Outdoor Sports Photograpy

Sports that take place indoors such as basketball, volleyball, and swimming are sometime hard to shoot – even with fast cameras and lenses. Most indoor gymnasiums and pools are designed for the sport, not for the photographers shooting them.  Here is a shot from a race in an outdoor pool.  Even though most races and...
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Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
January 28, 2025
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
February 15, 2025
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
February 26, 2025

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


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