Creativity & Design Archives

The Human Brain is Hardwired for Pattern Recognition – Marketing to the Subconcious

The human brain takes in a tremendous amount of information in an instant and decides for us what is important enough to call to our attention, as well as what is so unimportant or ordinary that it is filtered from our awareness completely. This is why you can see familiar shapes in clouds, trees, rock...

Advertising, Creativity & Design

An Idea is Only As Good As its Execution

Every idea is only as good as its execution. It doesn’t matter how great the idea – for an advertisement, a website, a sales letter, or ad campaign if its execution detracts from the intent or purpose of the idea itself. For example, a poorly designed website communicates volumes to the visitor that the owner...

Marketing, Advertising, Creativity & Design

For Every Hour of Creating, Spend an Hour of Looking and Thinking

This is something I learned from years of working in other people’s businesses. It’s so easy to take the default path in your marketing, your websites, your advertising. That’s why so many industries and markets do everything the same. They watch each other, they follow each other, they copy each other. What results is a...

Marketing, Creativity & Design, Photography

The Temptation of Being Too Commercial

Diluting your business, product, your website, your marketing materials, etc. to make them appear more “commercial” will just make people like them less. It seems to be the “default” mode of doing things for businesses trying to climb to the top. The thought is that “bigger is better”, so tremendous efforts are made to look big...