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Over $525 Million
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Peter Drucker Quote - Dane Shakespear Marketing

The 2 Most Important Functions of Business are Innovation and Marketing

More than 60 years ago, Peter Drucker dramatically influenced the foundations of the modern American corporation. His words are as true today as they were then—maybe even more so in the digital age, when we’re all more easily and directly involved with marketing our businesses. One of his most significant and profound observations was that innovation...
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Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
January 28, 2025
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
February 15, 2025
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
February 26, 2025

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


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