30+ Years
Business Development
Over $225 Million
Generated for Clients
36 Industries
Football Players in Advertisement

A Test of the Big Canon Lenses

After using a Canon 300mm f/2.8 prime for sports action shots, I wanted to see what a 400mm f/2.8 prime performed like on the field.  Often you get in spots that you wished you had a little more reach.

I had the chance to give the 400mm a try for a game I was trying to get a few shots that would be suitable for a magazine cover or print advertisement.  I found that it was a really fast lens, of course in the sense of wide-open f2.8 light catching ability, but paired with the Canon 1D Mark V, the combination just nailed every shot I wanted because of the focusing ability of the lens and the processing power of the 1D body.  Although the camera/lens combo was extremely responsive and impressive, I found that 400mm is just too long for most situations on the field.  You’ll find that you’ll get a lot fewer shots, but extremely good ones.  And you’ll realize that the standard zones for photos you use with a 70-200 f/2.8 are too close.

My overall opinion.  Great combination, great lens – but I still think the 70-200 right on the sidelines with a fast body is the way I would go for most cases.  With that big of a lens, you really need the 70-200 on another body with you anyway.


About the author

Dane Shakespear helps Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs attract more qualified leads, convert them into paying clients and deliver a better product by doing more of what works and less of chasing shiny objects. Dane works with owners and executives who are tired of relegating the lifeblood of their business - their marketing and sales flow to 3rd party geeks and charlatans.

About Me

About Me
I am a former owner and founder of an Anti-Terrorist, Cargo Tracking Software company for airlines.

I have spent my career leveraging marketing, technology & psychologyto promote high-end services.

For the last 13 years I have focused my work on Business Development for Residential Treatment Centers, and Global Product Development.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
August 3, 2019
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
July 30, 2019
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
June 6, 2019

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory

“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer

“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey

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