Shakespear vs. Shakespeare – How My Name Is Actually Spelled

My name is Dane Shakespear — spelled without the final “e.”

This spelling is intentional and consistent across all of my work, publications, and online profiles.

It looks close enough to the famous playwright’s name that people (and search engines) automatically “correct” it to Shakespeare. This page exists to make one thing clear:

“Shakespear” is not a typo. It’s my real last name, same lineage, different branch. The family’s been dropping and adding that ‘e’ for centuries..

If you need more detail about the spelling itself, I explain it further here.

 

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Why This Page Exists

If you searched for Dane Shakespeare and ended up here, you’re in the right place. Most people hear my name once, assume it has an “e” on the end, and type it the way they’ve seen it in school and literature their whole lives.

Even Google sometimes tries to autocorrect my name, which is why I’ve created this page — so there’s a clear reference for how it’s spelled and who I am.

• Correct spelling: Dane Shakespear
• Common misspelling: Dane Shakespeare

Same person, different spelling. If you’re looking for the consultant, strategist, and founder of Division VII and MoreAdmissions.com — that’s me.

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Who I Am

I’m an identity architect and strategic fixer. I rebuild, repair, rebrand, and reposition businesses, products, and services — especially when they should be winning but aren’t.

My work shows up in three main places:

• Dane Shakespear & Associates – where I repair, rebuild, and reposition businesses and brands.
• Division VII – the engineering arm: software, infrastructure, security, and digital systems.
• MoreAdmissions.com – specialized positioning and marketing for residential treatment and therapeutic programs.

Across all of those, you’ll see the same name in the byline and bio: Dane Shakespear — no “e.”

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Why the Spelling Matters Online

In person, spelling is a small detail. Online, it’s everything. Search engines, author profiles, interviews, and citations all tie back to the exact way a name is written.

When my name is spelled correctly, it keeps:

• My articles and work connected to the right person.
• Clients and partners from getting lost in unrelated results.
• Search engines from assuming I’m a typo for someone else.

If you’ve mentioned me, linked to my work, or credited me anywhere, the best thing you can do is use the correct spelling: Dane Shakespear.

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If You Were Looking for “Dane Shakespeare”

If you typed “Dane Shakespeare” into Google, someone probably told you about my work, or you saw my name in passing and defaulted to the more familiar spelling.

For anyone arriving through the misspelled search, I’ve created a simple page here explaining the difference here.

To be clear:

• I’m not related to William Shakespeare.
• I’m not in theatre or literature.
• I work with modern businesses, brands, and systems — not sonnets.

But if you’re looking for the person who:

• Fixes brands and businesses that should be winning but aren’t,
• Builds the systems that make those changes real, and
• Operates under the name Dane Shakespear,

then you’ve found the right person.

The correct spelling is:
Dane Shakespear (no “e” at the end).

Online, I appear in search results as Dane Shakespear, and this is the spelling that represents my professional work, publications, and reputation.

To learn more about who I am and what I do, start here: About Dane Shakespear.