34+ Years
Business Development
Over $592 Million
Revenue Generated
38 Industries
Experience
Contact
Man sitting on a brown leather chair indoors.

Founder — Dane Shakespear | Division VII

Division VII is the technical engine I built to make business transformation real — online, at scale, and under fire.


Built by Dane Shakespear

I founded Division VII because strategy alone isn’t enough.
When I repair, rebuild, or reposition a business through
Dane Shakespear & Assoc., the real work still has to be
built, not discussed.

Division VII is where I make that happen.

This is the engineering shop behind my work — the systems, platforms, defenses, code,
and online infrastructure that shift perception, drive traffic, and protect brands under pressure.

Image Placeholder – Systems:
Multiple monitors with dashboards, code, analytics, and infrastructure diagrams.
No stock “happy office” people — just serious technical work.

What Division VII Does

Division VII handles the full spectrum of technical execution required to rebuild a brand’s online reality.

Engineering & Development

  • custom software
  • web apps
  • platform builds
  • automation systems
  • data and API integrations
  • internal tools
  • prototypes
  • technical SEO foundations

Web Infrastructure

  • websites and enterprise-level systems
  • ecommerce frameworks
  • high-speed hosting architecture
  • deployment pipelines
  • performance optimization
  • analytics and tracking
  • uptime and monitoring systems

Reputation Management & Repair

  • online reputation repair
  • reverse-engineering and countering attacks
  • search result cleanup
  • suppression of hostile content
  • strategic narrative rebalancing
  • forensic signal analysis
  • high-stakes brand and personal reputation defense

Cybersecurity & Countermeasures

  • active threat mitigation
  • attack containment
  • vulnerability hardening
  • bot, scraper, and brute-force defense
  • recovery from coordinated reputation assassination attempts
  • securing high-visibility individuals, executives, and programs

If it touches the internet, I build it, secure it, repair it, or replace it.
If it shapes perception, I control it.
If it’s under attack, I protect it.

Image Placeholder – Security & Reputation:
A subtle shield / firewall / network visualization; abstract, technical, not gimmicky.
Could be a stylized network with one protected core node.

“Strategy points the direction. Division VII builds the machinery that makes it undeniable.”


Why I Created Division VII

The internet isn’t neutral. A brand’s success or collapse often comes down to what exists —
or doesn’t exist — in the technical layer beneath the surface.

Most agencies can’t touch this level of work. Most consultants don’t understand it.
And most businesses have no idea how vulnerable they are until it’s too late.

So I built Division VII to own that layer completely:

To create, control, protect, and repair the entire technical reality of a brand online.

Image Placeholder – Layers / Under the Surface:
A layered graphic (surface UI on top, data / infrastructure layers below) hinting at what’s
happening behind the scenes of a brand’s online presence.

How It Connects to Dane Shakespear & Assoc.

Dane Shakespear & Assoc. identifies what’s broken, what needs to be rebuilt,
and how a business should be positioned.

Then Division VII executes it:

  • the systems
  • the software
  • the websites
  • the platforms
  • the automation
  • the cybersecurity
  • the countermeasures
  • the online reputation architecture
  • the traffic infrastructure

One side sets the direction.
The other side builds and defends the infrastructure that makes it real.

Image Placeholder – Dual Brand Relationship:
A split graphic: on one side “Dane Shakespear & Assoc.” (strategy/positioning),
on the other “Division VII” (systems/tech), connected by clear lines.

“When the stakes are high, Division VII is the shop that builds it, shields it, and keeps it standing.”


About Dane Shakespear

I’m the founder of Division VII and the creator of the turnaround and repositioning work done through
Dane Shakespear & Assoc.

My background spans engineering, system architecture, high-stakes reputation repair, cybersecurity,
and building online infrastructure for brands under pressure.

Division VII exists so the technical side of my work moves as fast, as precise, and as strong as the strategy.

Image Placeholder – Founder Portrait:
A focused, no-nonsense portrait of Dane. Simple background, strong lighting,
nothing soft or generic. This should feel like the person who actually builds and defends systems.

Bottom Line

Division VII is the technical backbone behind everything I build.
It’s where ideas become systems, where perception becomes reality, and where brands get protected, repaired,
or rebuilt with precision.

Built by Dane Shakespear.
Engineered for the real world.

About the author

Dane Shakespear repairs, rebilds and rebrands businesses, products, and services—and positions them as market leaders. He helps business owners and executives outthink, outmaneuver, out-position, and outperform their competitors—making their brand and message tight, clear, and deeply differentiated so they stand out, get noticed, and take the lead.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
March 10, 2025
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
May 16, 2025
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
January 28, 2023

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


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