34+ Years
Business Development
Over $592 Million
Revenue Generated
38 Industries
Experience
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Photography
Photographing business owners

The Temptation of Being Too Commercial

Diluting your business, product, website, marketing materials, etc., to make them appear more “commercial” will just make people dislike them more. It seems to be the “default” mode of doing things for businesses trying to climb to the top. The thought is that “bigger is better”, so tremendous efforts are made to look big by copying...
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Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
March 10, 2025
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
May 16, 2025
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
January 28, 2023

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


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