And why most healthcare marketing feels confusing, unsatisfying, and strangely ineffective. Doctors don’t struggle with marketing because they’re “bad at business.” They struggle because marketing is usually explained to them in the wrong language—specs, deliverables, compliance, feature lists—when patients don’t choose that way. This isn’t a rant. It’s an attempt to finally describe what’s actually...Continue Reading
A practical follow-up to “What Doctors Are Never Told About Marketing.” If you’ve just read the manifesto about why healthcare marketing often feels confusing, this is the practical extension. Not theory. Not philosophy. Just how to actually make decisions when proposals are sitting in front of you and real money is on the line. First:...Continue Reading
“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory
“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer
“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey
