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Blue Ocean Strategy Book Cover

Blue Ocean Strategy

Going head-to-head against the competition has long been the default way of doing business for companies hoping for sustained, profitable growth.

Unfortunately, in today’s overcrowded industries and marketplaces competing head-on results in noting but a bloody “red ocean” of rivals fighting over a shrinking profit pool which leads ultimately  to imitation of competition, competing on price alone, and ultimately finding the survivors of the bloody battles with little or no profit to remain in business.

Blue Ocean Strategy challenges everything you thought you knew about the requirements for strategic success.  It shows you how to get out of the bloody competition infested waters of the “red ocean” and into untapped, uncharted, unclaimed waters of the “blue ocean.”

The authors show you how to avoid getting sucked into mimicking rivals by using strategy canvases instead of the tired and misused benchmarking tools.

This is a book that I refer to often when working with clients who need to differentiate themselves and create a new category  for themselves and move in to the uncontested waters of the blue ocean.

Blue Ocean Strategy challenges everything you thought you knew about strategy. – Business Trategy Review, UK 

About the author

Dane Shakespear rebuilds, repairs, rebrands, and repositions businesses, products, and services—and positions them as market leaders. He helps business owners and executives outthink, outmaneuver, out-position, and outperform their competitors—making their brand and message tight, clear, and deeply differentiated so they stand out, get noticed, and take the lead.

Essential Books

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February 21, 2025

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


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