34+ Years
Business Development
Over $592 Million
Revenue Generated
38 Industries
Experience
Contact
a framed diploma with a gold seal on it

The market rewards clarity, not credentials.

You can collect degrees, titles, and testimonials until your walls collapse under the weight of them—it still won’t make people care.

The world moves too fast to read résumés. What cuts through is clarity: the ability to say who you are, what you do, and why it matters in one clean line.

Credentials impress for a second. Clarity lasts. It makes people get it—and once they get it, they buy.

About the author

Dane Shakespear repairs, rebilds and rebrands businesses, products, and services—and positions them as market leaders. He helps business owners and executives outthink, outmaneuver, out-position, and outperform their competitors—making their brand and message tight, clear, and deeply differentiated so they stand out, get noticed, and take the lead.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
March 10, 2025
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
May 16, 2025
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
January 28, 2023

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory


“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer


“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey


Popular Posts

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The story you stopped telling is the one your market needs to hear.
September 28, 2025
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If your brand doesn’t match your value, you’re invisible.
July 21, 2025
Two women interacting at a beauty salon counter.
You set the rules—or someone else will.
June 18, 2025