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34+ Years
Business Development
Over $592 Million
Revenue Generated
38 Industries
Experience
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Most entrepreneurs are following best practices that bury the very thing that makes them great.

They trade instinct for imitation, edge for approval, and wonder why everything starts to feel the same. Best practices build average businesses. The ones that stand out do it by breaking patterns, not following them.

About the author

Dane Shakespear repairs, rebilds and rebrands businesses, products, and services—and positions them as market leaders. He helps business owners and executives outthink, outmaneuver, out-position, and outperform their competitors—making their brand and message tight, clear, and deeply differentiated so they stand out, get noticed, and take the lead.

Essential Books

80/20 Sales and Marketing Book Cover
80/20 Sales and Marketing
January 28, 2025
Trust Me I'm Lying Book Cover
Trust Me I’m Lying – Confessions of a Media Manipulator
February 15, 2025
Blue Ocean Strategy Book Cover
Blue Ocean Strategy
February 26, 2025
Dane Shakespear

What They Say

“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory

“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer

“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey

Popular Posts

Complexity is a trap disguised as growth.
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Most businesses don’t need more. They need fewer, better things—executed extremely well.
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The illusion of progress is the most expensive lie in business.
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