Most of what passes for strategy is just the illusion of progress. Endless meetings, new dashboards, more data—all to look busy while nothing real changes. Strategy isn’t motion; it’s meaning. It’s the courage to decide what actually matters and the discipline to ignore everything else. Real strategy simplifies. The rest is theater.Continue Reading
Because bad marketing can kill a great business. And good branding isn’t lipstick—it’s clarity, courage, and truth, communicated with precision. It’s not decoration; it’s direction. It’s the discipline of saying who you are without distortion, and showing it so clearly that people feel it before they understand it. Bad marketing hides the truth. Good branding...Continue Reading
Most companies don’t need reinvention—they need alignment. The product works, the team delivers, the results are there—but the story doesn’t match the reality. The outside looks smaller than the inside. My job is to close that gap—to make what’s already true visible, believable, and impossible to ignore. When the perception finally matches the reality, everything...Continue Reading
What kills them isn’t failure — it’s excess. Too many offers. Too many opinions. Too much noise. The real problem isn’t that they don’t work; it’s that no one can see what actually does. When you strip away the layers, the gimmicks, the committees, and the copycat ideas, what’s left is usually solid. It just...Continue Reading
If your brand doesn’t match your value, you’re invisible. You can be brilliant, reliable, and better than everyone around you — and still vanish in plain sight. Because people don’t see what you do; they see what you show. And if what they see doesn’t line up with what you’re worth, they’ll never know the...Continue Reading
“He rebranded our company, fixed our marketing, and got us noticed and absorbed by an Italian manufacturer. He knows his stuff.”
– Ray Lopez, Blackhawk Armory
“As a direct result of Dane’s insights and intuition we are generating an additional $350,000 per year that we would have never seen.” – Joel Bauer
“I’ve worked Dane on several of my projects over the past 15 years and can confidently say he knows how to compete in tough markets.” – Martin Howey
