The Identity Architect – Positioning & Personal Branding Blog

I’ve had a lot of questions about the video on my website about the envelope with the automatic pop-up mechanism. I used this kind of envelope in a direct mail marketing project about a year ago and made the video demonstration to show my newsletter subscribers how to make one themselves. The biggest question asked [...]

We’re always sending messages whether we like it or not – and whether we know it or not. What does your car say about you? Just like in every other area of sales, marketing, and positioning, the natural tendency is to take the shortcut and “make a statement”. With vehicles, the biggest mistakes I see [...]

It’s been said that the majority of people on the planet are secretly waiting to be led – waiting for someone else to tell them what to do. I believe it’s true. Why else would there be such a lack of real leaders in the world? Being a leader means taking risks. By that I [...]