The Identity Architect – Positioning & Personal Branding Blog

Think back to the time when you were able to get things done, or when your superstar employee was really making it happen. What changed? Let me guess. You either took on more and more work yourself or you gave your superstar a promotion. In both cases the cause can likely be tracked back to you.

Here’s a simple test you can perform: Ask any business owner, any manager, any entrepreneur or any professional why their prospects or customers should buy from them, and you’ll most likely hear something like, “Because we offer the highest quality products, the best service, the fastest delivery and the lowest prices around.” But really, what [...]

One of the best tools you can use to build, manage, and monitor your identity is Google Alerts. If you don’t already use Google Alerts, you should. It’s a simple, but powerful tool. And even better, it’s FREE. Google Alerts is simply a service that Google provides that will alert you by email daily, weekly, [...]