The Identity Architect – Positioning & Personal Branding Blog

Here’s a simple test you can perform: Ask any business owner, any manager, any entrepreneur or any professional why their prospects or customers should buy from them, and you’ll most likely hear something like, “Because we offer the highest quality products, the best service, the fastest delivery and the lowest prices around.” But really, what [...]

I’ve had a lot of questions about the video on my website about the envelope with the automatic pop-up mechanism. I used this kind of envelope in a direct mail marketing project about a year ago and made the video demonstration to show my newsletter subscribers how to make one themselves. The biggest question asked [...]

The sad truth is that just as people judge individuals at first glance, they judge a business, consultant, or professional the same way. Most business professionals spend many years and tens or hundreds of thousands of dollars acquiring the knowledge and experience they need to provide valuable services to their customers or clients. But very [...]