The Identity Architect – Positioning & Personal Branding Blog

Think back to the time when you were able to get things done, or when your superstar employee was really making it happen. What changed? Let me guess. You either took on more and more work yourself or you gave your superstar a promotion. In both cases the cause can likely be tracked back to you.

One of the best tools you can use to build, manage, and monitor your identity is Google Alerts. If you don’t already use Google Alerts, you should. It’s a simple, but powerful tool. And even better, it’s FREE. Google Alerts is simply a service that Google provides that will alert you by email daily, weekly, [...]

The sad truth is that just as people judge individuals at first glance, they judge a business, consultant, or professional the same way. Most business professionals spend many years and tens or hundreds of thousands of dollars acquiring the knowledge and experience they need to provide valuable services to their customers or clients. But very [...]